Designer needed: fun and youthful education pack for built environment activities!

Calling all graphic designers! We’re looking for a designer to create an education pack for our Doors Open Days 30th anniversary project Stone, Sea and Sky. Check out the design brief below or download it here. Please circulate to anyone you think may be interested! The deadline for a response is 12 January 2020.

Stone, Sea and Sky Educational Toolkit Design Brief

  1. Overview of Scottish Civic Trust:

The Scottish Civic Trust was set up in 1967, to help people connect to their built environment heritage and take a leading role in guiding its development. In its infancy, it successfully campaigned for the restoration of Edinburgh’s New Town and can also claim credit for bringing Doors Open days to the United Kingdom. Doors Open Days is Scotland’s largest free festival that celebrates culture, heritage and the built environment by offering free access to over a thousand venues across the country every September.

Our mission: To celebrate Scotland’s built environment, take action for its improvement and empower its communities.

 

  1. Description of project: Stone, Sea and Sky

Stone, Sea and Sky was a Doors Open Days 30th anniversary project that celebrated the architecture and communities of Scotland’s Islands. The project took the form of a series of creative primary school workshops that encouraged pupils to explore their local built environment in new ways. The project culminated in celebratory exhibition launches and public sculpture unveilings in three locations – two in Argyll & Bute and one in the Outer Hebrides. As the final legacy of the Stone, Sea and Sky project, we want to create an educational toolkit that can serve as a resource with ideas of how to engage children with the built environment.
  1. Objectives of Stone, Sea and Sky Educational Toolkit:

  • Provides a simple, step-by-step guide that teachers/adults can use to engage children in local built heritage
  • Encourages young people to take pride in their local built heritage by encouraging the development of a sense of place
  • Raises awareness of local architectural and cultural heritage
  • Inspires young people to consider a career in the built environment
  • Jumpstarts longer-term conversations about sustainability in built heritage
  • Increases the brand awareness of Doors Open Days in Scotland’s rural and remote areas
  • Is hosted on the Doors Open Days website as a free, downloadable educational resource

  1. Content

  • We will be providing the copy and images with the awarded contract
  • The toolkit will be divided into the following sections:
    • Introduction/description
    • Materials list
    • Learning objectives/Curriculum for Excellence alignment
    • Activities: step-by-step descriptions of a warm-up session and three different activities, with photographs
    • Options for differentiation (how to adjust the workshops to include different types of learners)
    • Ideas for next steps and further resources

  1. Specifications

  • We would like 2 versions of the educational toolkit:
    • 2 full colour, image-laden educational toolkits (one English, one Gaelic)
      • For possible professional printing and distribution to creative venues
    • 2 black and white, barer educational toolkits (one English, one Gaelic)
      • For teachers to easily print off
      • Should be minimal paper and ink usage
    • All the educational toolkits must:
      • Be A4
      • Be eye-catching, youthful, fun
      • Use Doors Open Days branding
      • Incorporate LEADER logo and tagline (at the end of this post)
      • Be a downloadable PDF (not be too large a file size)

  1. Target Market:

Scotland’s remote and rural communities, such as those in the Highland, Argyll & Bute, Eilean Siar and Dumfries and Galloway council areas. Demographics tells us that:

  • 23% of Island residents aged 3 and above had some knowledge of Gaelic. This statistic rises to 60%-70% in the Eilean Siar council area of the Western Isles. 8% of Highland residents aged 3 and above had some knowledge of Gaelic. These numbers are significantly higher than the national average of 1.7%.
  • These areas are often characterised by an aging population and net-out migration of young people.

These statistics have informed our decision to create a bilingual educational toolkit in English and Gaelic and target primary school children to instil them with a sense of civic pride thereby encouraging them to cultivate a deeper connection with their local areas. The creation of these types of educational resources and cultural experiences also make rural and remote areas a more attractive place for families to raise children, thereby encouraging the growth of younger populations.

  1. Target Audience:

  • Primary school teachers
  • Informal learning institutions and groups that work with primary school aged children (museums, arts venues, youth groups, scouts, brownies)
  • Family groups
  • Home school networks

  1. Project Timescales:

  • 16 December 2019: design brief circulated
  • 12 January 2020: designer responses due (see below)
  • 17 January 2020: contract awarded
  • 6 February 2020: design ideas consultation / first draft
  • 2 March 2020: final draft

  1. Required response:

  • Three examples of relevant previous work with an educational bend or design aimed at children/young people
  • Two references from previous clients

  1. How the Project will be awarded:

Tenders will be reviewed by an internal panel based on referees and quality of previous work.

  1. Project Budget:

£1500

  1. Contact Information:

Queries, references and examples of relevant previous work should be sent to Erin.Burke@scottishcivictrust.org.uk

 

Stone, Sea and Sky is a Doors Open Days 2019 Project Delivered by Scottish Civic Trust.  This project is part-Financed by the Scottish Government and the European Community Argyll and the Isles and Outer Hebrides Leader 2014-2020 Programme.